Collective Work – Daniel Koh
(Completed as part of Daniel’s client list at UNIT)
2007 website – Art Direction & Design: Xavier Teo, Coding by We Wear Glasses
2013 website – Momentum
Corporate identity application for award-winning post-production agency with it’s headquarters in Singapore. The logotype, constituting of vertical blocks over-layed over another, provided an effect that was reminiscent of opening film titles that faded-in and out. With spot varnishing applied to the logotype, it had unintentionally exuded a three-dimensional effect when the namecard was tilted left to right; against the light– which we discovered with glee while on-press. This worked favorably with the logotype. The identity was extended to include door signage and stationery materials.
Fast forward to 2012, the second identity refresh reinforces their strength as a solid, established agency that marries the magic of good old-fashioned storytelling with the state-of-the-art technology. The design and typography were sufficiently and intentionally restrained to reflect those values.