Collective Work – Daniel Koh
Food & Beverage, Print
(Completed as part of Daniel’s client list at UNIT)
Art Direction / Food-styling / Photography: Daniel Koh
Privé Bar & Bakery Café
Design and art direction for Privé Bar & Bakery operated by the The Privé Group, located at the Marina Keppel Bay Singapore. The idea and execution was to avoid the clichéd front cocktail shots that’s most commonly seen at well, most beverage menus. To break the stereotype, we presented them as beautiful intricate pieces of art, and it seemed the logical solution to shoot top down – beautifully showcasing the myraid of colours and textures of each cocktail. Daniel art-directed, styled and photographed the individual cocktails – not to mention consuming everything as he went along. Talk about drinking on the job!
We also rebranded The Privé Bakery menu, presenting it as a simple and evocative design which at the same time is informal, fun and full of flavors abound. Privé Bar & Bakery Café’s laidback atmosphere and simple yet wholesome café fare has cemented its position as one of the best places in Singapore to enjoy a casual meal, drinks or just simply grabbing brunch by the water’s edge.