Collective Work – Quentin Berryman
(Completed during Quentin’s tenure at Batey Ads, Singapore)
The Fullerton Hotel, Singapore is a five-star luxury hotel located near the mouth of the Singapore River, in downtown core of central Singapore. Originally known as The Fullerton Building, and also the General Post Office Building it was commissioned in 1919 as part of the British colony’s centennial celebrations, the building was designed by Keys & Dowdeswell, Shanghai. In 1997, Far East Organization acquired the building and spent close to S$300 million converting the GPO into a hotel. Part of the development included the positioning and development of the identity for The Fullerton Hotel.
The ‘f’ of The Fullerton identity is derived from the ‘Kris’ a prized asymmetrical dagger associated with cultures in Indonesia, Malaysia, Thailand and Singapore. Both a weapon and spiritual object, kris are often considered to have an essence or presence and considered to possess magical powers. The symbol has since be applied to the high end boutique hotel The Fullerton Bay Hotel, showing true tribute to the identity’s timeless elegance and heritage.