Today, calendars are not just tools that tell you what day or month it is, but serve a much more subtle role in our lives. A well-designed and aesthetically pleasing calendar can alter the visual aspect of a room and can even be a subject around which casual conversation can revolve. In our minds a calendar plays an imperative role in our lives and defines us by our tastes and styles. Latest advancements in technology have made it possible for us to incorporate our schedules and events into calendars in a virtual form in our mobile devices and computers, but nothing beats the experience of owning a conventional calendar. There are many who prefer to own and use calendars that are physically present which they can touch and feel, an experience that cannot be replicated by modern technology.
For Qube’s 2012 calendar we wanted to combine the everyday with people’s love of taking notes, leaving notes, jotting down, scribbling etc. The challenge was how to combine the two and still make it aesthetically pleasing and useful. After some creative soul searching we developed a TAKE NOTE ‘block’ which combined 365 days with a unique set of notes on the reverse of each day. The box had two sides ‘Take Note’ on one side for the days and ‘Noted’ on the other for the note papers. The national holidays were treated slightly differently using a more exotic stock and printing techniques including de-bossing and foil stamping. We also included the Chinese calendar dates which was very typographically challenging. The packaging also worked as a stand making the complete package versatile and unique.
2013 Calendar: Event Matching System Diary
For 2013’s Qube Diary, we decided to add a bit of colour and discovered some of the more whacky, frivolous and downright silly events in 2013. EMS refers to ‘Event Matching System’ and for the user to mark the date, we supplied a clever little peel-off swatch sticker for them to remember. Part of the project also included iPad, iPhone and Desktop wallpapers as well as a series of tote-bags screen printed in-house.