Discovery Network

Case study

Have you ever wondered what it would be like to live forever? What would happen if aliens attacked us? Why sex is fun? Qube was asked these questions when the Discovery Network approached us to develop a new campaign for their Curiosity TV series. Each episode focused on a single enduring question in science, technology and society. Our challenge was to develop a series of advertisements and an accompanying eDM that would best arouse the curiosity of potential viewers.