Four Seasons Hotel Hangzhou

Case study

The Zhejiang province in Eastern China recently witnessed the launch of a new “dynasty” – the Four Seasons Hotel Hangzhou at West Lake. Over the millennia, the region has experienced the rise of many dynasties, but none have made quite the impact as the Four Seasons! Qube’s scope of work covered launch advertising, marketing collateral, e-brochures, direct mailers, on-property collateral and four restaurant identities including JinSha, a high-style Chinese restaurant, which required working alongside famed interior design agency Spin.