Case study
Soon after the successful launch of exclusive jewellery brand Carrie K., Carrie decided to create a second, premium line: Veritas by Carrie K. This line was launched at fashion trade show Blueprint at Marina Bay Sands in Singapore. Pieces from the Veritas line are customisable and bear the hallmarks of being distinctly handcrafted and come in very limited numbers. Qube was entrusted to bring the Veritas maxim of bespoke luxury and individuality to life across the latter’s brand identity and collateral.
